Career so far
Career so far
Career so far
Work Experience
PAID SOCIAL SPECIALIST
Canadian Tire - Nov 2022 to Present
Execute & manage goal driven digital campaign set up, ad trafficking and data analysis across various social channels: Pinterest, Meta, Reddit, Snapchat & TikTok.
Handle $500,000- 1M monthly budgets & work media vendors & publishers to ensure accurate & timely execution of direct media buys.
Oversee and maintain biweekly & monthly post campaign and ad hoc reporting on campaign performance and share regular updates with key stakeholders.
DIGITAL ADVERTISING SPECIALIST (Part-time Contract) Snake Head Games Studio - Apr 2022- Dec 2022
Planned & executed complete media campaign strategies for browser games across Meta & Google platforms.
Managed & measured event pixels, tracking & data analytics to determine campaign performance.
Collaborated with design team on creation of ad content and strategy, owning end to end process of conceptualizing & copywriting.
DIGITAL ADVERTISING SPECIALIST
Stitch Media - Oct 2021- April 2022
Researched market goals & high performing processes to develop & execute digital campaigns for multi-platform games across web, social & search networks, managing QA & optimization processes.
Developed & executed complete media strategy for VR game Flow Weaver, generating 145% ROAS and measured KPIs to deliver data driven reports.
Worked alongside development team to conduct play-testing for VR games & built strategic plans to recruit new play testers.
MARKETING LEAD
MarketWolf - Jan 2019- July 2019
Conducted market research to identify target audiences & prepare early onset plans to build brand identity.
Assessed brand’s goals to plan & execute paid search, social & digital campaigns alongside cross functional operations.
Managed marketing team collaboration to develop creative strategies, content & information material.
ACCOUNT CO-ORDINATOR
Brew-In Communications - Oct 2017- Dec 2018
Operated as key point of contact between agency & clients managing team collaborations & project management goals.
Supported Account Manager for admin tasks such as client onboarding, housekeeping, billing & marketing reports.
Lead creative team of 8 to prepare social ideas, strategies, manage QAs for 10+ clients.
Work Experience
PAID SOCIAL SPECIALIST
Canadian Tire - Nov 2022 to Present
Execute & manage goal driven digital campaign set up, ad trafficking and data analysis across various social channels: Pinterest, Meta, Reddit, Snapchat & TikTok.
Handle $500,000- 1M monthly budgets & work media vendors & publishers to ensure accurate & timely execution of direct media buys.
Oversee and maintain biweekly & monthly post campaign and ad hoc reporting on campaign performance and share regular updates with key stakeholders.
DIGITAL ADVERTISING SPECIALIST (Part-time Contract) Snake Head Games Studio - Apr 2022- Dec 2022
Planned & executed complete media campaign strategies for browser games across Meta & Google platforms.
Managed & measured event pixels, tracking & data analytics to determine campaign performance.
Collaborated with design team on creation of ad content and strategy, owning end to end process of conceptualizing & copywriting.
DIGITAL ADVERTISING SPECIALIST
Stitch Media - Oct 2021- April 2022
Researched market goals & high performing processes to develop & execute digital campaigns for multi-platform games across web, social & search networks, managing QA & optimization processes.
Developed & executed complete media strategy for VR game Flow Weaver, generating 145% ROAS and measured KPIs to deliver data driven reports.
Worked alongside development team to conduct play-testing for VR games & built strategic plans to recruit new play testers.
MARKETING LEAD
MarketWolf - Jan 2019- July 2019
Conducted market research to identify target audiences & prepare early onset plans to build brand identity.
Assessed brand’s goals to plan & execute paid search, social & digital campaigns alongside cross functional operations.
Managed marketing team collaboration to develop creative strategies, content & information material.
ACCOUNT CO-ORDINATOR
Brew-In Communications - Oct 2017- Dec 2018
Operated as key point of contact between agency & clients managing team collaborations & project management goals.
Supported Account Manager for admin tasks such as client onboarding, housekeeping, billing & marketing reports.
Lead creative team of 8 to prepare social ideas, strategies, manage QAs for 10+ clients.
Work Experience
PAID SOCIAL SPECIALIST
Canadian Tire - Nov 2022 to Present
Execute & manage goal driven digital campaign set up, ad trafficking and data analysis across various social channels: Pinterest, Meta, Reddit, Snapchat & TikTok.
Handle $500,000- 1M monthly budgets & work media vendors & publishers to ensure accurate & timely execution of direct media buys.
Oversee and maintain biweekly & monthly post campaign and ad hoc reporting on campaign performance and share regular updates with key stakeholders.
DIGITAL ADVERTISING SPECIALIST (Part-time Contract) Snake Head Games Studio - Apr 2022- Dec 2022
Planned & executed complete media campaign strategies for browser games across Meta & Google platforms.
Managed & measured event pixels, tracking & data analytics to determine campaign performance.
Collaborated with design team on creation of ad content and strategy, owning end to end process of conceptualizing & copywriting.
DIGITAL ADVERTISING SPECIALIST
Stitch Media - Oct 2021- April 2022
Researched market goals & high performing processes to develop & execute digital campaigns for multi-platform games across web, social & search networks, managing QA & optimization processes.
Developed & executed complete media strategy for VR game Flow Weaver, generating 145% ROAS and measured KPIs to deliver data driven reports.
Worked alongside development team to conduct play-testing for VR games & built strategic plans to recruit new play testers.
MARKETING LEAD
MarketWolf - Jan 2019- July 2019
Conducted market research to identify target audiences & prepare early onset plans to build brand identity.
Assessed brand’s goals to plan & execute paid search, social & digital campaigns alongside cross functional operations.
Managed marketing team collaboration to develop creative strategies, content & information material.
ACCOUNT CO-ORDINATOR
Brew-In Communications - Oct 2017- Dec 2018
Operated as key point of contact between agency & clients managing team collaborations & project management goals.
Supported Account Manager for admin tasks such as client onboarding, housekeeping, billing & marketing reports.
Lead creative team of 8 to prepare social ideas, strategies, manage QAs for 10+ clients.
Education
ELVTR- AUG 2021
Digital Marketing Analytics
HUMBER COLLEGE- AUG 2020
Advertising Media Management
Develop audience segmentation strategies based on data insights to target specific customer groups with personalized messaging and experiences
MUMBAI UNIVERSITY
Masters in Public Relations
MUMBAI UNIVERSITY
Bachelors in Mass Media
Skills & Expertise
Digital Advertising
Social Advertising : Tiktok, Facebook, Pinterest, Snapchat, Reddit Search Engine Marketing Google Display Advertising Youtube Advertising Retargeting & Remarketing
Tools
Asana Monday.com Jira + Confluencer ChatGPT ElevenLabs MidJourney Canva Microsoft Office
Data Analysis
Campaign Performance Measurement Analytics & Reporting Data-driven Advertising Strategy Data Collection & Visualization
Happy to chat more about my experience over a coffee- on me!
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