Career so far
Career so far
Career so far
Work Experience
ANALYST, PAID SOCIAL (Nov 2024- Present)
PAID SOCIAL SPECIALIST (Nov 2022- Nov 2024)
Canadian Tire
ANALYST, PAID SOCIAL (Nov 2024- Present)
PAID SOCIAL SPECIALIST (Nov 2022- Nov 2024)
Canadian Tire
ANALYST, PAID SOCIAL (Nov 2024- Present)
PAID SOCIAL SPECIALIST (Nov 2022- Nov 2024)
Canadian Tire
Execute & manage goal driven digital campaign set up, ad trafficking and data analysis across various social channels: Pinterest, Meta, Reddit, Snapchat & TikTok.
Handle $500,000- 1M monthly budgets & work media vendors & publishers to ensure accurate & timely execution of direct media buys.
Oversee and maintain biweekly & monthly post campaign and ad hoc reporting on campaign performance and share regular updates with key stakeholders.
Execute & manage goal driven digital campaign set up, ad trafficking and data analysis across various social channels: Pinterest, Meta, Reddit, Snapchat & TikTok.
Handle $500,000- 1M monthly budgets & work media vendors & publishers to ensure accurate & timely execution of direct media buys.
Oversee and maintain biweekly & monthly post campaign and ad hoc reporting on campaign performance and share regular updates with key stakeholders.
Execute & manage goal driven digital campaign set up, ad trafficking and data analysis across various social channels: Pinterest, Meta, Reddit, Snapchat & TikTok.
Handle $500,000- 1M monthly budgets & work media vendors & publishers to ensure accurate & timely execution of direct media buys.
Oversee and maintain biweekly & monthly post campaign and ad hoc reporting on campaign performance and share regular updates with key stakeholders.
DIGITAL ADVERTISING SPECIALIST (Part-time Contract) Snake Head Games Studio - Apr 2022- Dec 2022
DIGITAL ADVERTISING SPECIALIST (Part-time Contract) Snake Head Games Studio - Apr 2022- Dec 2022
DIGITAL ADVERTISING SPECIALIST (Part-time Contract) Snake Head Games Studio - Apr 2022- Dec 2022
Planned & executed complete media campaign strategies for browser games across Meta & Google platforms.
Managed & measured event pixels, tracking & data analytics to determine campaign performance.
Collaborated with design team on creation of ad content and strategy, owning end to end process of conceptualizing & copywriting.
Planned & executed complete media campaign strategies for browser games across Meta & Google platforms.
Managed & measured event pixels, tracking & data analytics to determine campaign performance.
Collaborated with design team on creation of ad content and strategy, owning end to end process of conceptualizing & copywriting.
Planned & executed complete media campaign strategies for browser games across Meta & Google platforms.
Managed & measured event pixels, tracking & data analytics to determine campaign performance.
Collaborated with design team on creation of ad content and strategy, owning end to end process of conceptualizing & copywriting.
DIGITAL ADVERTISING SPECIALIST
Stitch Media - Oct 2021- April 2022
DIGITAL ADVERTISING SPECIALIST
Stitch Media - Oct 2021- April 2022
DIGITAL ADVERTISING SPECIALIST
Stitch Media - Oct 2021- April 2022
Researched market goals & high performing processes to develop & execute digital campaigns for multi-platform games across web, social & search networks, managing QA & optimization processes.
Developed & executed complete media strategy for VR game Flow Weaver, generating 145% ROAS and measured KPIs to deliver data driven reports.
Worked alongside development team to conduct play-testing for VR games & built strategic plans to recruit new play testers.
Researched market goals & high performing processes to develop & execute digital campaigns for multi-platform games across web, social & search networks, managing QA & optimization processes.
Developed & executed complete media strategy for VR game Flow Weaver, generating 145% ROAS and measured KPIs to deliver data driven reports.
Worked alongside development team to conduct play-testing for VR games & built strategic plans to recruit new play testers.
Researched market goals & high performing processes to develop & execute digital campaigns for multi-platform games across web, social & search networks, managing QA & optimization processes.
Developed & executed complete media strategy for VR game Flow Weaver, generating 145% ROAS and measured KPIs to deliver data driven reports.
Worked alongside development team to conduct play-testing for VR games & built strategic plans to recruit new play testers.
MARKETING LEAD
MarketWolf - Jan 2019- July 2019
MARKETING LEAD
MarketWolf - Jan 2019- July 2019
MARKETING LEAD
MarketWolf - Jan 2019- July 2019
Conducted market research to identify target audiences & prepare early onset plans to build brand identity.
Assessed brand’s goals to plan & execute paid search, social & digital campaigns alongside cross functional operations.
Managed marketing team collaboration to develop creative strategies, content & information material.
Conducted market research to identify target audiences & prepare early onset plans to build brand identity.
Assessed brand’s goals to plan & execute paid search, social & digital campaigns alongside cross functional operations.
Managed marketing team collaboration to develop creative strategies, content & information material.
Conducted market research to identify target audiences & prepare early onset plans to build brand identity.
Assessed brand’s goals to plan & execute paid search, social & digital campaigns alongside cross functional operations.
Managed marketing team collaboration to develop creative strategies, content & information material.
ACCOUNT CO-ORDINATOR
Brew-In Communications - Oct 2017- Dec 2018
ACCOUNT CO-ORDINATOR
Brew-In Communications - Oct 2017- Dec 2018
ACCOUNT CO-ORDINATOR
Brew-In Communications - Oct 2017- Dec 2018
Operated as key point of contact between agency & clients managing team collaborations & project management goals.
Supported Account Manager for admin tasks such as client onboarding, housekeeping, billing & marketing reports.
Lead creative team of 8 to prepare social ideas, strategies, manage QAs for 10+ clients.
Operated as key point of contact between agency & clients managing team collaborations & project management goals.
Supported Account Manager for admin tasks such as client onboarding, housekeeping, billing & marketing reports.
Lead creative team of 8 to prepare social ideas, strategies, manage QAs for 10+ clients.
Operated as key point of contact between agency & clients managing team collaborations & project management goals.
Supported Account Manager for admin tasks such as client onboarding, housekeeping, billing & marketing reports.
Lead creative team of 8 to prepare social ideas, strategies, manage QAs for 10+ clients.
Education
ELVTR- AUG 2021
ELVTR- AUG 2021
Digital Marketing Analytics
HUMBER COLLEGE- AUG 2020
Advertising Media Management
MUMBAI UNIVERSITY
Masters in Public Relations
MUMBAI UNIVERSITY
Bachelors in Mass Media
Skills & Expertise
Digital Advertising
Social Advertising : Tiktok, Facebook, Pinterest, Snapchat, Reddit Search Engine Marketing Google Display Advertising Youtube Advertising Retargeting & Remarketing
Tools
Asana Monday.com Jira + Confluencer ChatGPT ElevenLabs MidJourney Canva Microsoft Office
Data Analysis
Campaign Performance Measurement Analytics & Reporting Data-driven Advertising Strategy Data Collection & Visualization
Happy to chat more about my experience over a coffee- on me!
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