About
Chili’s is an American casual diner restaurant chain that operates in West and South India. The restaurant serves Tex-Mex food & cocktails inspired from the Southwestern American cuisine. The brand wanted to popularize Tex-Mex cuisine in India and
Campaign
Chili’s social strategy focused on developing content that highlighted their food & unique cocktails with a summer themes as well as promoted online ordering. A Stadium App was built as a part of activation strategy was launched during Football World Cup season allowing customers to use AR lens technology to play football with their friends in the restaurant while they waited for their food or at home after placing online order.