Chili's American Bar & Grill

Chili's American Bar & Grill

Chili's American Bar & Grill

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About

Chili’s is an American casual diner restaurant chain that operates in West and South India. The restaurant serves Tex-Mex food & cocktails inspired from the Southwestern American cuisine. The brand wanted to popularize Tex-Mex cuisine in India and

Campaign

Chili’s social strategy focused on developing content that highlighted their food & unique cocktails with a summer themes as well as promoted online ordering. A Stadium App was built as a part of activation strategy was launched during Football World Cup season allowing customers to use AR lens technology to play football with their friends in the restaurant while they waited for their food or at home after placing online order.

Results

7M Impressions

Across Google Display Network, Facebook & Instagram placements reaching over 4M unique audience.

5% Conversions

Online orders placed via website through digital advertising.

28% App Downloads

Collective app downloads generated in-restaurant and through online orders with a $2 CPI.

2M Engagement

Shares, interaction, comments measured throughout the strategy generating positive feedback


View Website

About

Chili’s is an American casual diner restaurant chain that operates in West and South India. The restaurant serves Tex-Mex food & cocktails inspired from the Southwestern American cuisine. The brand wanted to popularize Tex-Mex cuisine in India and

Campaign

Chili’s social strategy focused on developing content that highlighted their food & unique cocktails with a summer themes as well as promoted online ordering. A Stadium App was built as a part of activation strategy was launched during Football World Cup season allowing customers to use AR lens technology to play football with their friends in the restaurant while they waited for their food or at home after placing online order.

Results

7M Impressions

Across Google Display Network, Facebook & Instagram placements reaching over 4M unique audience.

5% Conversions

Online orders placed via website through digital advertising.

28% App Downloads

Collective app downloads generated in-restaurant and through online orders with a $2 CPI.

2M Engagement

Shares, interaction, comments measured throughout the strategy generating positive feedback


View Website

About

Chili’s is an American casual diner restaurant chain that operates in West and South India. The restaurant serves Tex-Mex food & cocktails inspired from the Southwestern American cuisine. The brand wanted to popularize Tex-Mex cuisine in India and

Campaign

Chili’s social strategy focused on developing content that highlighted their food & unique cocktails with a summer themes as well as promoted online ordering. A Stadium App was built as a part of activation strategy was launched during Football World Cup season allowing customers to use AR lens technology to play football with their friends in the restaurant while they waited for their food or at home after placing online order.

Results

7M Impressions

Across Google Display Network, Facebook & Instagram placements reaching over 4M unique audience.

5% Conversions

Online orders placed via website through digital advertising.

28% App Downloads

Collective app downloads generated in-restaurant and through online orders with a $2 CPI.

2M Engagement

Shares, interaction, comments measured throughout the strategy generating positive feedback


View Website