About
Chado Tea is a premium tea brand operating in LA and Mumbai. They pride themselves as the curators of over 150 teas sourced from their origins and hand blended in small batches by India's first certified Tea Sommelier, Amit Mehta.
Campaign
With more than 150 teas & blends, Chado Tea's social content strategy comprised of highlighting some of their best selling teas along with unique stories of their origin.
According to a report published in 2018, 64% of Indians drink tea regularly. Social content strategies were developed leveraging this data and focused on determining the age group, interests and habits of the target audience to create relatable content. Topics such as tea heritage, how to brew perfect cup of tea, history of tea and benefits of drinking tea were implemented through social channels & generated high engagement from users.