About
Cipla is an Indian multinational pharmaceutical company that primarily develops medicines to treat respiratory, cardiovascular diseases, diabetes, arthritis, weight control and depression. Under their respiratory subsidiary brand ‘Breathefree’, they wanted to launch a campaign creating awareness about Allergic Rhinitis disease for their allergy awareness month.
Campaign
Sense your sneeze campaign was formulated to highlight the most commonThe big idea for the campaign objective was to create awareness about Allergic Rhinitis. The most common symptom of Allergic Rhinitis is continuous sneezing which is often confused with common cold. SENSE YOUR SNEEZE campaign was formulated to create awareness around the symptom.
The campaign integrated holistic marketing approach incorporating traditional and digital media partnering with doctors across India.