About

Cipla is an Indian multinational pharmaceutical company that primarily develops medicines to treat respiratory, cardiovascular diseases, diabetes, arthritis, weight control and depression. Under their respiratory subsidiary brand ‘Breathefree’, they wanted to launch a campaign creating awareness about Allergic Rhinitis disease for their allergy awareness month.

Campaign

Sense your sneeze campaign was formulated to highlight the most commonThe big idea for the campaign objective was to create awareness about Allergic Rhinitis. The most common symptom of Allergic Rhinitis is continuous sneezing which is often confused with common cold. SENSE YOUR SNEEZE campaign was formulated to create awareness around the symptom. 

The campaign integrated holistic marketing approach incorporating traditional and digital media partnering with doctors across India.

Results

25K Conversions

Doctors appointments booked through #SenseYourSneeze custom landing page throughout the campaign duration.

100K Video Views

Organic video views generated on the prank video across social channels with positive social engagement.

500+ Doctor's Participation

Pan India doctors were on-boarded for the marketing campaign to deliver the #SenseYourSneeze message through print & digital media in the clinics.

8M Impressions

Campaign impressions generated through cross promotional activities across Facebook & Instagram.