About

Due to confidentiality, the client prefers to remain anonymous but is open to sharing campaign success metrics for inclusion in a personal portfolio. For discretion, they will be referred to as XYZ Float Studio, a Toronto-based business specializing in float and massage services.

Campaign

XYZ Float Studio aimed to boost brand awareness, increase website traffic, and drive bookings for their services. To achieve these objectives, a comprehensive full-funnel digital advertising strategy was developed, addressing awareness, consideration, and conversion goals.

The campaigns ran across Facebook, Instagram, Google Search, YouTube, and the Google Display Network, leveraging a monthly budget of $10,000. The targeted audience included individuals aged 25–55 within the Greater Toronto Area (GTA).

Results

+2 M Monthly Impressions

Delivered through Facebook and Google placements, reaching over 1.2 million unique users.

3% Click-Through-Rate (CTR)

Achieved a robust mid-funnel CTR, driving over 12,000 clicks per month to the website.

11.45% Monthly Conversion Rate

Successfully generated consistent bookings via targeted consideration and conversion campaigns, with conversions tracked through website analytics and call data from Google Ads.

$4.54 Lowest Cost-Per-Acquisition (CPA):

The campaign maintained an efficient CPA range of $4.54 to $12.05, influenced by strategic offers and value-added services.