About

Flow Weaver is an indie multidimensional VR escape room game designed with mind-bending puzzles, rich gameplay & fantasy narrative. The game was released on Oculus headsets Quest & Rift in April 2021.

Campaign

The release of Flow Weaver was strategically divided into three phases, each with its own distinct marketing approach. During the pre-launch stage, the emphasis was on testing various metrics to determine the most suitable target markets, gather audience demographics and insights, and create an early buzz for the game.

Once the launch stage began, a comprehensive 360-degree advertising strategy was put into action, which included A/B testing, remarketing, new user acquisition, and engagement boost campaigns. This multifaceted approach allowed for a more refined understanding of the game's target audience and provided an opportunity to increase engagement and drive conversions.

Finally, during the post-launch stage, the focus was on maintaining sustainable campaigns to generate a consistent flow of sales for the game. Oculus app ads were used to effectively promote the game and ensure that it remained relevant to its audience over time. By implementing a comprehensive and well-rounded marketing strategy across all phases of the launch, Flow Weaver was able to successfully attract and retain a dedicated player base, resulting in long-term success.

Results

55M Impressions

Across Google Display Network, Discovery Feed, Facebook & Instagram placements reaching over 45M unique audience.

9.95% CTR

Unique clicks acquired through multiple call to action campaigns including newsletter signups, add game to wishlist & play webgame.

31.26% Wishlist Conversion

Wishlist audience purchased the game within a week of the launch boosting campaign recall & retention.

10K+ Copies Sold

Game copies sold in 2021 and and maintained a steady rate of 5% purchase conversions throughout the year

View Website

About

Flow Weaver is an indie multidimensional VR escape room game designed with mind-bending puzzles, rich gameplay & fantasy narrative. The game was released on Oculus headsets Quest & Rift in April 2021.

Campaign

The release of Flow Weaver was strategically divided into three phases, each with its own distinct marketing approach. During the pre-launch stage, the emphasis was on testing various metrics to determine the most suitable target markets, gather audience demographics and insights, and create an early buzz for the game.

Once the launch stage began, a comprehensive 360-degree advertising strategy was put into action, which included A/B testing, remarketing, new user acquisition, and engagement boost campaigns. This multifaceted approach allowed for a more refined understanding of the game's target audience and provided an opportunity to increase engagement and drive conversions.

Finally, during the post-launch stage, the focus was on maintaining sustainable campaigns to generate a consistent flow of sales for the game. Oculus app ads were used to effectively promote the game and ensure that it remained relevant to its audience over time. By implementing a comprehensive and well-rounded marketing strategy across all phases of the launch, Flow Weaver was able to successfully attract and retain a dedicated player base, resulting in long-term success.

Results

55M Impressions

Across Google Display Network, Discovery Feed, Facebook & Instagram placements reaching over 45M unique audience.

9.95% CTR

Unique clicks acquired through multiple call to action campaigns including newsletter signups, add game to wishlist & play webgame.

31.26% Wishlist Conversion

Wishlist audience purchased the game within a week of the launch boosting campaign recall & retention.

10K+ Copies Sold

Game copies sold in 2021 and and maintained a steady rate of 5% purchase conversions throughout the year

View Website

About

Flow Weaver is an indie multidimensional VR escape room game designed with mind-bending puzzles, rich gameplay & fantasy narrative. The game was released on Oculus headsets Quest & Rift in April 2021.

Campaign

The release of Flow Weaver was strategically divided into three phases, each with its own distinct marketing approach. During the pre-launch stage, the emphasis was on testing various metrics to determine the most suitable target markets, gather audience demographics and insights, and create an early buzz for the game.

Once the launch stage began, a comprehensive 360-degree advertising strategy was put into action, which included A/B testing, remarketing, new user acquisition, and engagement boost campaigns. This multifaceted approach allowed for a more refined understanding of the game's target audience and provided an opportunity to increase engagement and drive conversions.

Finally, during the post-launch stage, the focus was on maintaining sustainable campaigns to generate a consistent flow of sales for the game. Oculus app ads were used to effectively promote the game and ensure that it remained relevant to its audience over time. By implementing a comprehensive and well-rounded marketing strategy across all phases of the launch, Flow Weaver was able to successfully attract and retain a dedicated player base, resulting in long-term success.

Results

55M Impressions

Across Google Display Network, Discovery Feed, Facebook & Instagram placements reaching over 45M unique audience.

9.95% CTR

Unique clicks acquired through multiple call to action campaigns including newsletter signups, add game to wishlist & play webgame.

31.26% Wishlist Conversion

Wishlist audience purchased the game within a week of the launch boosting campaign recall & retention.

10K+ Copies Sold

Game copies sold in 2021 and and maintained a steady rate of 5% purchase conversions throughout the year

View Website