About

Operated under the Marriott Group, Four Points by Sheraton is a multinational hotel brand targeting business and leisure travellers. They offer a variety of services such as small conventions, press conference, brunch menus & short luxury staycations.

Campaign

A Social Media Content Strategy was implemented with a blend of content that would highlight their services, promote various brunch menus as well as generate social engagement with audiences based on communication encouraging holiday spirit and vacation mood.

​A research conducted within our agency showed that 62% of people are looking for vacations and booking hotels while at work or on their way to work. Based on this data, we created a series of posts with communication that focuses on taking a break from routine life and booking a holiday with Four Points by Sheraton. These posts were then promoted on social channels and resulted in 15% website visits.

100K Website Visits

Sustained organic website visits generated through social media efforts every quarter.

3X Followers Growth

YOY on followers growth through interactive social content, contests & giveaways

50K Monthly Social Engagement

Quality engagement through organic shares, comments & interactions from audiences.

10% Weekly Conversions

Hotel bookings, brunch reservations, corporate events & business lunches generated through paid advertising.