About
Operated under the Marriott Group, Four Points by Sheraton is a multinational hotel brand targeting business and leisure travellers. They offer a variety of services such as small conventions, press conference, brunch menus & short luxury staycations.
Campaign
A Social Media Content Strategy was implemented with a blend of content that would highlight their services, promote various brunch menus as well as generate social engagement with audiences based on communication encouraging holiday spirit and vacation mood.
A research conducted within our agency showed that 62% of people are looking for vacations and booking hotels while at work or on their way to work. Based on this data, we created a series of posts with communication that focuses on taking a break from routine life and booking a holiday with Four Points by Sheraton. These posts were then promoted on social channels and resulted in 15% website visits.