About

Plexxtech is a dynamic IT solutions provider based in Orangeville and offer managed IT services across Canada. The provide cybersecurity solutions, mobile management as well as communication and collaboration services to all sizes of business.

Campaign

Plexxtech's business needs were to enhance their digital presence, build a value-driven partnership through targeted email marketing and increase brand visibility through social media strategies.

The email marketing campaigns were designed to deliver engaging, value-rich content, product updates, and exclusive offers tailored to their subscriber base. Simultaneously, social media efforts focused on amplifying brand awareness, building community engagement, and driving targeted traffic to their website.

Currently, I'm establishing a CRM system for the client to streamline their sales pipeline as well as generate leads.

Results

32% Average Open Rate

Surpassed industry benchmarks for the technology sector, indicating highly relevant and engaging email content.

55% Increase in Engagement

Monthly engagement rates grew significantly across LinkedIn and Facebook.

25% Boost in Website Traffic

Social media posts and email marketing contributed to a notable uptick in referral traffic.

4.8% Click-Through Rate (CTR)

Effectively drove traffic to product pages and lead magnets through well-optimized call-to-actions on newsletters.